Senior Art Director on adidas Predator 30 Years, an experiential campaign by adidas celebrating three decades of the Predator boot. I developed the animation style and creative direction for the project, collaborating closely with animation artists to shape a distinctive visual language across the film and motion outputs.

I worked with projection and production teams to deliver a groundbreaking hologram-style reveal of the new 3D boot, integrating animation, spatial display, and live event execution. I also led the creative direction of the event film and supported production logistics to ensure seamless delivery across all elements of the experience.