Julie’s Bicycle’s rebrand was developed to reflect the organisation’s evolving role within climate culture and creative activism. Inspired by themes of punk, protest, and collective action, the identity aimed to feel bold, energetic, and more reflective of the urgency and optimism behind the organisation’s mission.
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I contributed through art direction, production, visual design, and communications strategy - from early moodboards and concept development through to final brand guidelines, website design, and social assets. Working closely with designers, developers, and the Julie’s Bicycle team, I helped shape the creative direction through strategic workshops focused on communications, storytelling, and the organisation’s evolving identity.
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