Visual identity development for Build Clean Now, a campaign by Mission Possible Partnership focused on accelerating the transition to clean industrial systems. I developed the core visual identity and built a flexible system for application across different contexts.
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I applied the identity across social and print assets for events and wider campaign rollout, designing adaptable templates to ensure consistency across formats and channels. I also directed the launch animation, shaping the motion language and visual tone to introduce the campaign and support its digital activation.
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