Campaign film direction, production, and visual identity development for The Great Switch, a campaign for the Season of Creation by the Church of England focused on encouraging action towards net zero and environmental stewardship.
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I developed a campaign visual identity building on the Church of England’s existing Net Zero programme design, creating a flexible system applied across dioceses and local churches. This included designing infographics for dioceses, alongside print and social assets to support both national and local rollout of the campaign.
Alongside this, I directed and produced the campaign film, shaping its narrative, tone, and visual language to bring the initiative to life across digital and community channels.
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